/* AlfaFarma — ortak stil (header/footer mimarisi alfafarma.com.tr ile aynı) */
:root{
  --red:#dc2626; --red-d:#b91c1c; --red-soft:#fef2f2;
  --ink:#0f172a; --ink2:#334155; --muted:#64748b; --line:#e2e8f0; --line2:#cbd5e1;
  --bg:#f8fafc; --card:#ffffff; --soft:#f1f5f9; --glass:rgba(255,255,255,.9);
  --blue:#0284c7; --green:#16a34a; --amber:#d97706; --violet:#7c3aed;
  --shadow:0 25px 50px -12px rgba(0,0,0,.25); --shadow-s:0 10px 30px -12px rgba(15,23,42,.18);
  --r:16px; --font:Inter,"Segoe UI",system-ui,-apple-system,Roboto,Arial,sans-serif;
}
html[data-theme="dark"]{
  --ink:#e2e8f0; --ink2:#cbd5e1; --muted:#94a3b8; --line:#1e293b; --line2:#334155;
  --bg:#0b1220; --card:#0f172a; --soft:#111c30; --glass:rgba(15,23,42,.9); --red-soft:#2a1213;
  --shadow:0 25px 50px -12px rgba(0,0,0,.6);
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--bg);color:var(--ink);font:15.5px/1.6 var(--font);-webkit-font-smoothing:antialiased;transition:background .3s,color .3s}
a{color:inherit;text-decoration:none}
img{max-width:100%}
button,input,select,textarea{font:inherit;color:inherit}
:focus-visible{outline:2px solid var(--red);outline-offset:2px;border-radius:6px}
.wrap{max-width:1280px;margin:0 auto;padding:0 20px}
.skip{position:absolute;left:-9999px}.skip:focus{left:16px;top:16px;z-index:100;background:var(--card);padding:8px 12px}

/* ---------- HEADER (yüzen pill) ---------- */
.hdr{position:fixed;top:0;left:0;right:0;z-index:50;display:flex;justify-content:center;padding:16px 16px 0;pointer-events:none}
.hdr-pill{pointer-events:auto;width:100%;max-width:1800px;background:var(--glass);backdrop-filter:blur(24px);-webkit-backdrop-filter:blur(24px);
  border:1px solid var(--line);border-radius:16px;box-shadow:var(--shadow);display:flex;align-items:center;gap:14px;padding:10px 18px;transition:all .3s}
.logo img{height:40px;width:auto;display:block}
.logo .dk{display:none} html[data-theme="dark"] .logo .lt{display:none} html[data-theme="dark"] .logo .dk{display:block}
.nav{display:flex;gap:4px;margin-left:18px;flex:1}
.nav>.it{position:relative}
.nav>.it>a,.nav>.it>button{display:flex;align-items:center;gap:6px;background:none;border:0;cursor:pointer;padding:8px 12px;border-radius:10px;
  font-size:13.5px;font-weight:500;line-height:1.15;color:var(--ink2);text-align:left}
.nav>.it>a:hover,.nav>.it>button:hover,.nav>.it.open>button{background:var(--soft);color:var(--ink)}
.chev{width:12px;height:12px;opacity:.6;transition:transform .2s}.it.open .chev{transform:rotate(180deg)}
.dd{position:absolute;top:calc(100% + 10px);left:0;min-width:250px;background:var(--card);border:1px solid var(--line);border-radius:14px;box-shadow:var(--shadow-s);
  padding:8px;opacity:0;visibility:hidden;transform:translateY(-6px);transition:all .18s}
.it.open .dd{opacity:1;visibility:visible;transform:none}
.dd a{display:block;padding:9px 12px;border-radius:9px;font-size:14px;color:var(--ink2)} .dd a:hover{background:var(--soft);color:var(--red)}
.dd .sep{height:1px;background:var(--line);margin:6px 4px}
.tools{display:flex;align-items:center;gap:6px;margin-left:auto}
.ibtn{width:38px;height:38px;display:grid;place-items:center;border-radius:10px;border:0;background:none;cursor:pointer;color:var(--ink2)} .ibtn:hover{background:var(--soft)}
.ibtn svg{width:18px;height:18px}
.lang{display:flex;align-items:center;gap:6px;border:0;background:none;cursor:pointer;padding:8px 10px;border-radius:10px;font-size:14px;color:var(--ink2)} .lang:hover{background:var(--soft)}
.btn{display:inline-flex;align-items:center;gap:8px;border-radius:10px;padding:10px 18px;font-weight:600;font-size:14.5px;border:1px solid transparent;cursor:pointer;transition:all .2s}
.btn-red{background:var(--red);color:#fff;box-shadow:0 8px 20px -8px rgba(220,38,38,.6)} .btn-red:hover{background:var(--red-d);transform:translateY(-1px)}
.btn-ghost{background:var(--card);border-color:var(--line2);color:var(--ink)} .btn-ghost:hover{border-color:var(--red);color:var(--red)}
.burger{display:none}
.search-pop{position:fixed;inset:0;background:rgba(15,23,42,.45);z-index:60;display:none;align-items:flex-start;justify-content:center;padding-top:110px}
.search-pop.on{display:flex}
.search-box{width:min(720px,92vw);background:var(--card);border-radius:16px;box-shadow:var(--shadow);padding:14px;border:1px solid var(--line)}
.search-box input{width:100%;border:1px solid var(--line2);border-radius:12px;padding:14px 16px;background:var(--bg);font-size:16px}
.search-res{max-height:55vh;overflow:auto;margin-top:10px}
.search-res a{display:block;padding:10px 12px;border-radius:10px} .search-res a:hover{background:var(--soft)}
.search-res small{color:var(--muted);display:block}

/* ---------- FOOTER ---------- */
.ftr{background:var(--card);border-top:1px solid var(--line);padding:64px 0 32px;margin-top:0;transition:background .3s}
.ftr-grid{display:grid;grid-template-columns:2fr 1fr 1fr 1.3fr;gap:40px}
.ftr .logo img{height:48px}
.ftr p.tag{color:var(--muted);font-size:14px;max-width:360px;margin:18px 0}
.ftr h4{font-size:13px;letter-spacing:.06em;text-transform:uppercase;margin:6px 0 18px}
.ftr ul{list-style:none;margin:0;padding:0} .ftr li{margin:0 0 12px} .ftr li a{color:var(--muted);font-size:14.5px} .ftr li a:hover{color:var(--red)}
.soc{display:flex;gap:10px} .soc a{width:38px;height:38px;border-radius:10px;background:var(--soft);display:grid;place-items:center;color:var(--muted)} .soc a:hover{color:var(--red)}
.soc svg{width:18px;height:18px}
.ci{display:flex;gap:10px;align-items:flex-start;color:var(--muted);font-size:14.5px} .ci svg{width:18px;height:18px;flex:none;margin-top:3px}
.ftr-bot{border-top:1px solid var(--line);margin-top:40px;padding-top:24px;display:flex;justify-content:space-between;color:var(--muted);font-size:13px;flex-wrap:wrap;gap:12px}
.ftr-bot nav{display:flex;gap:22px} .ftr-bot a:hover{color:var(--red)}

/* ---------- genel bileşenler ---------- */
main{min-height:70vh}
.page{padding:130px 0 70px}
.kick{display:inline-flex;align-items:center;gap:8px;font-size:12.5px;font-weight:600;color:var(--red);background:var(--red-soft);border:1px solid rgba(220,38,38,.2);padding:5px 12px;border-radius:999px}
.kick::before{content:"";width:7px;height:7px;border-radius:50%;background:var(--red)}
h1.hero{font-size:clamp(40px,6vw,76px);line-height:1.02;letter-spacing:-.03em;margin:18px 0 20px;font-weight:800}
h1.hero em{font-style:normal;color:var(--red)}
h1.pg{font-size:clamp(30px,4vw,48px);letter-spacing:-.02em;line-height:1.1;margin:14px 0 12px}
h2.sec{font-size:clamp(26px,3vw,38px);letter-spacing:-.02em;line-height:1.15;margin:8px 0 10px}
.lead{color:var(--muted);font-size:17.5px;max-width:720px}
.secnum{font-size:12.5px;font-weight:700;letter-spacing:.12em;color:var(--muted);text-transform:uppercase}
section.blk{padding:72px 0}
.alt{background:var(--card);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.grid{display:grid;gap:20px} .g2{grid-template-columns:repeat(2,1fr)} .g3{grid-template-columns:repeat(3,1fr)} .g4{grid-template-columns:repeat(4,1fr)}
.card{background:var(--card);border:1px solid var(--line);border-radius:var(--r);padding:22px;transition:transform .25s,box-shadow .25s,border-color .25s;position:relative}
a.card:hover,.card.hov:hover{transform:translateY(-4px);box-shadow:var(--shadow-s);border-color:rgba(220,38,38,.35)}
.card h3{margin:8px 0 6px;font-size:18px} .card p{margin:0;color:var(--muted);font-size:14.5px}
.card .num{font-size:12px;font-weight:700;color:var(--red);letter-spacing:.1em}
.chip{display:inline-flex;align-items:center;gap:6px;border:1px solid var(--line2);background:var(--card);border-radius:999px;padding:7px 14px;font-size:13.5px;cursor:pointer;transition:all .2s}
.chip.on,.chip:hover{border-color:var(--red);color:var(--red);background:var(--red-soft)}
.chips{display:flex;flex-wrap:wrap;gap:8px}
.tag{display:inline-block;font-size:11.5px;font-weight:600;padding:3px 9px;border-radius:999px;background:var(--soft);color:var(--ink2)}
.tag.red{background:var(--red-soft);color:var(--red)} .tag.blue{background:rgba(2,132,199,.12);color:var(--blue)} .tag.green{background:rgba(22,163,74,.12);color:var(--green)} .tag.amber{background:rgba(217,119,6,.14);color:var(--amber)} .tag.violet{background:rgba(124,58,237,.12);color:var(--violet)}
.inp{border:1px solid var(--line2);background:var(--card);border-radius:12px;padding:11px 14px;width:100%}
table.t{width:100%;border-collapse:collapse;font-size:14px;background:var(--card);border-radius:14px;overflow:hidden}
table.t th{text-align:left;font-size:12px;text-transform:uppercase;letter-spacing:.05em;color:var(--muted);background:var(--soft);padding:11px 12px;cursor:pointer;user-select:none;white-space:nowrap}
table.t td{padding:11px 12px;border-top:1px solid var(--line);vertical-align:top}
table.t tr:hover td{background:var(--soft)}
.tbl-wrap{border:1px solid var(--line);border-radius:14px;overflow:auto}
.muted{color:var(--muted)} .small{font-size:13px}
.cta{background:var(--red);color:#fff;text-align:center;padding:70px 20px}
.cta h2{font-size:clamp(26px,3vw,38px);margin:0 0 10px} .cta p{opacity:.9;margin:0 0 24px}
.cta .btn{background:#fff;color:var(--red)}
.reveal{opacity:0;transform:translateY(18px);transition:opacity .7s,transform .7s}.reveal.in{opacity:1;transform:none}
.badge-row{display:flex;gap:22px;flex-wrap:wrap;color:var(--muted);font-size:13.5px;margin-top:28px;padding-top:22px;border-top:1px solid var(--line)}
.badge-row span{display:flex;align-items:center;gap:8px} .badge-row svg{width:16px;height:16px;color:var(--red)}

/* hero görseli */
.hero-grid{display:grid;grid-template-columns:1.05fr 1fr;gap:40px;align-items:center}
.orbit{position:relative;aspect-ratio:1;max-width:560px;margin-left:auto}
.orbit svg{width:100%;height:100%}
.floatcard{position:absolute;background:var(--card);border:1px solid var(--line);border-radius:14px;box-shadow:var(--shadow-s);padding:12px 14px;display:flex;gap:10px;align-items:center;font-size:13px;animation:fl 6s ease-in-out infinite}
.floatcard b{color:var(--red)}
@keyframes fl{50%{transform:translateY(-10px)}}
@keyframes spin{to{transform:rotate(360deg)}}

/* ürün kartı */
.pcard{display:flex;flex-direction:column;gap:10px}
.pimg{aspect-ratio:4/3;border-radius:12px;background:linear-gradient(135deg,var(--soft),var(--card));display:grid;place-items:center;overflow:hidden;border:1px solid var(--line)}
.pimg img{width:100%;height:100%;object-fit:cover}
.pimg .ph{font-weight:800;font-size:28px;color:var(--red);opacity:.85;letter-spacing:-.02em}

/* değer zinciri */
.chain{display:grid;grid-template-columns:repeat(6,1fr);gap:10px;position:relative}
.chain .st{background:var(--card);border:1px solid var(--line);border-radius:14px;padding:16px;cursor:pointer;transition:all .25s}
.chain .st.on,.chain .st:hover{border-color:var(--red);box-shadow:var(--shadow-s)}
.chain .st b{display:block;font-size:12px;color:var(--red);letter-spacing:.08em}
.chain-detail{margin-top:18px}

/* yayınlar (referans kitap mimarisi) */
.pub{display:grid;grid-template-columns:90px 1fr auto;gap:20px;align-items:center;padding:24px;border:1px solid var(--line);border-radius:var(--r);background:var(--card);transition:all .25s}
.pub:hover{border-color:rgba(220,38,38,.4);box-shadow:var(--shadow-s)}
.pub .cov{width:90px;height:120px;border-radius:8px;background:linear-gradient(160deg,var(--red),#7f1d1d);color:#fff;display:flex;flex-direction:column;justify-content:space-between;padding:10px;font-size:10px;font-weight:700;box-shadow:0 10px 20px -10px rgba(127,29,29,.8)}
.pub .cov.b2{background:linear-gradient(160deg,#0f172a,#334155)} .pub .cov.b3{background:linear-gradient(160deg,#0284c7,#0c4a6e)} .pub .cov.b4{background:linear-gradient(160deg,#16a34a,#14532d)} .pub .cov.b5{background:linear-gradient(160deg,#7c3aed,#4c1d95)} .pub .cov.b6{background:linear-gradient(160deg,#d97706,#78350f)}
.pub .meta{font-size:12px;font-weight:700;letter-spacing:.1em;color:var(--muted);text-transform:uppercase}
.pub h3{margin:6px 0;font-size:20px}
.reader{display:grid;grid-template-columns:1fr;gap:16px}
.reader iframe{width:100%;height:78vh;border:1px solid var(--line);border-radius:14px;background:#fff}
.paths{display:flex;flex-wrap:wrap;gap:8px;margin:16px 0}
.toc-part{border:1px solid var(--line);border-radius:14px;background:var(--card);margin-bottom:10px;overflow:hidden}
.toc-part summary{padding:14px 18px;cursor:pointer;font-weight:600;display:flex;justify-content:space-between}
.toc-part ol{margin:0;padding:0 18px 14px 40px} .toc-part li{margin:6px 0}
.hit{padding:12px 14px;border-bottom:1px solid var(--line)} .hit:last-child{border-bottom:0} .hit mark{background:#fde68a;color:#111;border-radius:3px}

/* bilgi grafiği */
.graph-wrap{position:relative;border:1px solid var(--line);border-radius:var(--r);background:radial-gradient(circle at 50% 40%,var(--card),var(--bg));overflow:hidden}
.graph-wrap canvas{width:100%;height:560px;display:block;cursor:grab}
.graph-info{position:absolute;right:14px;top:14px;width:300px;max-width:45%;background:var(--card);border:1px solid var(--line);border-radius:14px;padding:14px;box-shadow:var(--shadow-s);font-size:13.5px}
.legend{display:flex;gap:14px;flex-wrap:wrap;font-size:12.5px;color:var(--muted);margin-top:10px}
.legend i{display:inline-block;width:10px;height:10px;border-radius:50%;margin-right:5px;vertical-align:-1px}

/* login */
.login-card{max-width:440px;margin:0 auto;background:var(--card);border:1px solid var(--line);border-radius:20px;box-shadow:var(--shadow);padding:34px}
.login-card label{display:block;font-size:13px;font-weight:600;margin:14px 0 6px}
.err{color:var(--red);font-size:14px;min-height:20px;margin-top:10px}

/* harita */
.map svg{width:100%;height:auto}
.region{cursor:pointer;transition:all .2s}.region:hover circle,.region.on circle{fill:var(--red)}

/* responsive */
@media (max-width:1080px){
  .nav{display:none;position:absolute;left:12px;right:12px;top:76px;flex-direction:column;background:var(--card);border:1px solid var(--line);border-radius:14px;padding:10px;box-shadow:var(--shadow-s);margin:0}
  .nav.open{display:flex}
  .dd{position:static;opacity:1;visibility:visible;transform:none;box-shadow:none;border:0;display:none;padding:0 0 0 12px}
  .it.open .dd{display:block}
  .burger{display:grid}
  .hero-grid,.g3,.g4,.ftr-grid{grid-template-columns:1fr 1fr}
  .chain{grid-template-columns:repeat(3,1fr)}
}
@media (max-width:680px){
  .hdr{padding:10px 10px 0} .hdr-pill{padding:8px 10px;gap:6px} .logo img{height:32px} .lang span{display:none}
  .hero-grid,.g2,.g3,.g4,.ftr-grid{grid-template-columns:1fr}
  .chain{grid-template-columns:repeat(2,1fr)}
  .pub{grid-template-columns:70px 1fr} .pub .cov{width:70px;height:94px} .pub>.go{grid-column:1/-1}
  .graph-info{position:static;width:auto;max-width:none;margin:10px}
  .page{padding-top:110px}
  section.blk{padding:48px 0}
}
@media (prefers-reduced-motion:reduce){*{animation:none!important;transition:none!important}}
@media print{.hdr,.ftr,.search-pop{display:none}.page{padding-top:20px}}